The book that became this course.
AI Brand Builder
Blank page to a brand that converts. Positioning, voice, identity, content. AI as a co-pilot — not a crutch.
Get this + everything else for $9/mo Or grab wholesale GHL for $49/mo (no courses) →A brand that compounds.
Five outcomes most agencies fake. We build them in 7 modules.
Seven modules. Blank page to launch.
Positioning — the 3-question framework
The three questions I ask every new brand before I write a single word of copy. If you can't answer them, the brand isn't real yet.
Voice & tone (with prompt library)
How to define a voice AI can actually replicate — plus the 40-prompt library I use to keep Claude on-brand for every channel.
Visual identity sprint
Logo, type system, color, motion principles — built in a single 90-minute session with Claude and Figma. The exact files included.
Naming — when AI helps, when it hurts
Why most AI-named brands die in 18 months. The framework I use to pick names that survive trademark, search, and the test of being said out loud.
The 14-channel voice test
One brand voice, 14 outputs — email, sales call, LinkedIn, tweet, ad, blog, podcast, YouTube. The pass/fail test that catches drift early.
Brand-as-asset (book / podcast / event)
The three brand assets that compound — and how to launch each in under 90 days using the same content engine.
Trademarks + the boring stuff
Filing, USPTO, domain hygiene, social handles. The 90-minute legal pass that protects everything you just built.
I literally wrote the book on losing a million dollars in 364 days. This course is what I learned about NOT doing that. Brand is the thing that compounds when paid traffic dies.