What I actually
use.
Honest opinions. Real affiliate links where they exist. Member-only promo codes inside Insider. If a tool is on this page, I am paying for it this month — not because someone sent me a t-shirt.
The Foundation
If these five disappeared tomorrow, the agency would stop running by Wednesday.
The whole stack in one login. I run client SaaS sub-accounts on top of this — that's the entire $49 wholesale offer. Nothing else combines this much under one roof for the price.
Visit GoHighLevelCode, copy, strategy. Better long-context reasoning than anything else right now and it doesn't pretend to know things it doesn't. Half this site was written with it.
Visit AnthropicSpecific tasks where it outperforms — image generation, voice transcription, fast structured output. I keep both subs because the bake-off changes monthly.
Visit OpenAIBuilt half my client sites in this. Tab-to-edit + agent mode means I ship a full marketing site in a Thursday afternoon. If you build websites, this is the unfair advantage.
Visit CursorWhen GHL workflows hit a wall, I drop into Make. Cheaper than Zapier, more flexible, and the visual canvas means I can hand it to a VA without writing a manual.
Visit MakeThe Workhorses
Boring infrastructure. The stuff that needs to never break — because when it breaks, money stops.
Every dollar this empire collects passes through Stripe. I have never had a real support issue in eight years. The fees are the fees — pay them and move on.
Visit StripeRuns the cannabis stores that did $25M+ in ecommerce sales. Themes are overpriced, apps are overpriced, but it converts and it doesn't go down on Black Friday.
Visit ShopifyFree tier handles every site I ship. The DNS is fast, the dashboard isn't insulting, and I haven't been DDoS'd off the internet once. Workers do the cheap edge work.
Visit CloudflareRuns on a $20 Contabo VPS instead of $200/mo on the trendy host. Dockerfile in, domain out, done. Every site I build now lives on this — including the one you're reading.
Visit CoolifyThe Specialists
Used in narrow lanes. Each one earned its slot by being the cleanest answer to a specific job.
Most projects ship to Coolify. But when a client cares more about Lighthouse 100s than the bill, Vercel earns its tax. I use it when the use case demands it — not by default.
Visit VercelEvery SOP, every client folder, every cold-call script lives here. Clunky on mobile. Better than the alternative, which is slack-message archeology.
Visit NotionYes still. Tried Discord, tried Teams, tried Loop. Slack lost a step but the search works and the integrations are mature. Sometimes "still" is the answer.
Visit SlackShared vaults per client. The passkey support is finally good. If your team is still passing logins in Slack DMs, fix that this week — not next quarter.
Visit 1PasswordUsed less now that Cursor + Tailwind lets me skip the mockup. Still where every client presentation lives, and where the brand work starts.
Visit FigmaThe Operator Stack
Gritty, in-the-weeds tools. Not glamorous. They're what make a real outbound operation actually run.
Where I send beginners. Decent data, fair price, fewer footguns than Clay. Use this first; graduate when the volume justifies it.
Visit ApolloWhere you graduate to. Waterfall enrichment, AI columns, real list-building. Powerful and expensive. Worth it once you're running paid outbound at volume.
Visit ClayWhen the GHL dialer isn't enough — usually meaning a team of 3+ SDRs with parallel dialing. Pricey, but the call quality is unimpeachable.
Visit AirCallThe cheaper sibling. Solo founders, agencies under five seats. Clean app, AI transcripts that are actually useful, the texts deliver. Real opinion: better UX than AirCall.
Visit OpenPhoneTwo-minute Looms close more deals than a 45-minute Zoom does. Send three before the first call. The clients who watch are the clients who close.
Visit LoomJoins every sales call. The summaries are good enough that I read them instead of re-watching the recording. Saves an hour a day, easily.
Visit OtterUsed on team projects when GitHub Issues turns into a swamp. Keyboard-first, beautiful, opinionated. For solo work I still live in GitHub.
Visit LinearThe codes aren't on the public links.
Insiders ($9/mo) get my member-only promo codes for several of these — discounts I've negotiated that aren't published on the public affiliate links above. Posted in the community vault, updated whenever a new deal opens.
Open Insider — $9/mo