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Benji's AI EmpireIssue 01  ·  May 2026  ·  Advanced Marketing
03. Course Series Pillar → Derivative · 1 in / 14 out
Included with $9 AI Empire Insider · Course 03 / 04

AI Marketing
Engine 14×

One Tuesday Live → 14 pieces of content. The Pillar-to-Derivative Cascade, the full prompt + automation stack, the engine I run in the background while I sleep.

9 modules  ·  ≈8 hours  ·  Make + Claude + GHL stack  ·  templates included
Get this + everything else for $9/mo Or grab wholesale GHL for $49/mo (no courses) →
1 PillarTuesday Live · 60 min
14× Derivatives YT · X · IG · LI · Email · Ads · Pod
§ 02 · What You'll Learn

An engine. Not a content calendar.

→ 01

The Pillar-to-Derivative system — one real conversation per week, fourteen channels filled.

→ 02

A 14-channel content engine mapped to your voice — not a generic "AI writes everything" template.

→ 03

The full automation stack — Make + Claude + GHL — wired together and provably working.

→ 04

A cost-per-lead dashboard that exposes which channels are actually paying for themselves.

→ 05

An engine that runs without you — survives your vacation, your bad week, your travel schedule.

§ 03 · Curriculum

Nine modules. One running engine.

01System

The Pillar-to-Derivative Cascade

The architecture of the engine. Why one real conversation beats 14 "content ideas" every time.

02Capture

Recording the Pillar (Tuesday Live)

My exact rig, scenes, lighting, and the 60-minute show format that produces transcribable, derivative-ready content.

03Map

The 14-Channel Matrix

The grid I fill every Wednesday — what each channel takes, what it leaves behind, how to format without diluting.

04AI

The Prompt Library

40+ prompts with brand voice, channel constraints, and length controls — all tested, all in plaintext.

05Automate

Make Automations

The Make scenarios that pipe transcript → prompt → draft → Notion → review → publish, end to end.

06Stack

GHL Contact-Event Hooks

Wiring content engagement back into the CRM so the engine actually feeds the pipeline.

07Paid

Paid Amplification (Meta + YouTube)

Which derivatives to boost, the spend ladder, and the creative test framework I run weekly.

08Measure

The 3 Metrics That Matter

CAC, time-to-meeting, and channel half-life. The dashboard I actually look at.

09Operate

Maintenance + Iteration

The 30-minute weekly tune-up that keeps the engine compounding instead of decaying.

Most "AI marketing" is just hiring AI to do bad marketing faster. The Engine is different — it starts with one real conversation per week, then turns into 14 pieces of asymmetric leverage.

— Benji Boyce
Included with $9 AI Empire Insider

Get this + everything in the empire for $9/mo.

Join Insider Or grab wholesale GHL for $49/mo (no courses) →